Super Bowl Ad Reaches New Audience for MMRI

February 12, 2023

The MMRI reached a new nationwide audience with its “Every Heartbeat Counts” advertisement that appeared at Super Bowl LVII in Phoenix, Arizona. News about the ad also reached a national audience when the story by the Utica Observer-Dispatch was featured by Yahoo! Sports News. The ad, which was steeply discounted for the nonprofit MMRI, raises awareness about the Institute’s groundbreaking research and encouraged donors to give online: https://www.mmri.edu/donate-now/ 

Yahoo! Sports News: ‘Every heartbeat counts’: Utica medical institute ad lands in Super Bowl game program

https://sports.yahoo.com/every-heartbeat-counts-utica-medical-101147485.html (Click here for the PDF)

Utica Observer-Dispatch: ‘Every heartbeat counts’: Utica medical institute ad lands in Super Bowl game program

https://www.uticaod.com/story/news/2023/02/10/super-bowl-heart-health-ad-features-utica-masonic-medical-research-institute/69889013007/ (Click here for the PDF)

Daily Sentinel: Local research institute to be featured in Super Bowl game program

https://romesentinel.com/stories/local-research-institute-to-be-featured-in-super-bowl-game-program,164726